At MIMEISA, we opt for the importance of sustainable renovation to revitalize iconic commercial spaces and adapt them to the needs of today’s retail landscape. As the owner and developer behind the refurbishment of the property at Passeig de Gràcia 84, we are proud to be part of the opening of one of Hugo Boss’s largest retail establishments in Europe.
The international brand has chosen this 1,500 m² location to relocate its flagship store in Barcelona, strategically positioned next to the Hotel Royal Passeig de Gràcia, between Provença and Mallorca streets. The operation was advised by CBRE, further cementing Paseo de Gracia’s status as Barcelona’s leading luxury retail artery.
A sustainable renovation project
At MIMEISA, we approached the building’s renovation with the goal of optimizing visibility and enhancing integration with the urban environment. Since September, we have been working on a transformation that not only expands the retail space on the ground floor but also focuses on recovering architectural elements that add value to the space. Key actions include:
- Restoration of the original English courtyard, allowing more natural light to enter and creating a more open and sustainable environment.
- Improvements in accessibility and energy efficiency, aligned with our vision of more responsible and functional buildings.
- Greater integration with the urban landscape, adapting the space’s design to enhance its presence on Passeig de Gràcia.
The works are expected to be completed by summer 2025, transforming the space to meet today’s retail demands while working toward a more sustainable future.
Passeig de Gràcia: epicenter of international retail
The new store at Passeig de Gràcia 84 reinforces the appeal of this iconic avenue as the most sought-after location for international brands. According to CBRE data, global retailers have accounted for 40% of new openings on High Streets so far this year, positioning Barcelona as a key destination for major brands.
In this context, MIMEISA continues to invest in the sustainable and functional renovation of iconic spaces, contributing to the city’s growth and its consolidation as an international retail hub.
